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Thursday, May 08, 2014


Heidi (Wanta) Cabout family's home destroyed by fire
Heidi (Wanta) Cabout sold books with O.W.E.I.S. from 2003 - 2006.  On March 27th their family home was destroyed by fire.  Please help them rebuild their lives by donating and sharing.

Tuesday, April 01, 2014


Help for FORCE bookman Zak Peters
F.O.R.C.E. bookman Zak Peters from Gibbon, NE had a life threatening accident a few weeks ago while he was living in Spain. He needs lots of healing prayers as he is still in a coma and his family needs some financial support.

Wednesday, March 12, 2014


Ted Welch, Former Executive Vice President of Southwestern, Real Estate Mogul and Top Political Fundraiser Passes Away
Ted Welch
We were saddened to learn of the passing of Ted Welch, former Executive Vice President of The Southwestern Company, who died this past Saturday.

Monday, December 09, 2013


Help & Prayers for bookman Jake Schneberger
Jake Schneberger is a graduate of Oklahoma State University and sold books with Eagle/Blitz from 1998-2001. In 2011, Jake had a surgery to remove part of a large brain tumor. He was readmitted to the hospital on Dec. 3rd and doctors have discovered a new mass in a different part of the brain.

Read More.


Wednesday, September 11, 2013


3RD HOME is rocking the luxury vacation home market

Wade Shealy’s 3RD HOME is rocking the luxury vacation home market with the support of The Southwestern Company and many other alumni.  It is a growing success story, with Southwestern Advantage and its people playing a large role.
  Off The Grid Across America

“Be the change you wish to see in the world” –Ghandi

Sunday, November 25, 2012


Southwestern and the Digital Age: Are we still selling BOOKS?
Southwestern Advantage
In 2011 Amazon announced that their e-book sales surpassed their physical books sales. And iPads, Kindles and other digital devices are flying off shelves. So what in the world is Southwestern doing to keep up with the new Digital Era?

Wednesday, November 21, 2012


Celebration of Fatherhood
The Family Foundation Fund, founded by SW alumni Onnie & Margienell Kirk, is celebrating their 20th Anniversary with star-studded evening in Celebration of Fatherhood on December 6th in Nashville. 

Tuesday, November 20, 2012


Remembering Sam Wee
Sam Wee | 1954-2012
It is with deep sadness that we share the passing of Sam Wee.  Sam was with Southwestern for 10 years, starting as a bookman in 1973 and rising to a District Sales Manager.  Sam was with Southwestern for 10 years, starting as a bookman in 1973 and rising to a District Sales Manager.  During that time Sam lead a Top Team 3 times and even earned a spot in the Top 10 Organizational Leaders of the Year.  He had an immeasurable impact on those that were lucky enough to know him and he will be dearly missed.

Monday, October 15, 2012


Minneapolis Reunion 2012
Southwestern Company Minneapolis Alumni Reunionby Becky Bauman

On September 22nd Minneapolis, MN became one of the most positive places on the planet with the gathering of over 175 Southwestern alumni and guests.


Saturday, September 01, 2012


Southwestern Ranked by Inc. 5000
Inc 5000Southwestern | Trey Campbell

Southwestern has been ranked by Inc. magazine in their sixth annual Inc. 5000, an exclusive ranking of America’s fastest-growing private companies.

Monday, December 12, 2011


Southwestern's $1M Donation on NBC's TODAY Show For 2011 Holiday Toy Drive
Southwestern Advantage's Haley Price on NBC Today Show

NBC's Today Show

Southwestern alumnus and Southwestern Advantage's current online product Manager, Haley Price appeared on the Today show to explain Southwestern's donation of over $1 million in educational software games to the 18th annual toy drive.

Thursday, December 01, 2011


Southwestern Dealers Share The Advantage in Puerto Vallarta, Mexico
Southwestern Share the Advantage - Puerta Vallarta

Southwestern Company Blog | R.Ryan Davis

Our recent Sizzler sales incentive trip for our Southwestern Advantage dealers to Puerto Vallarta, Mexico was a huge success. The trip featured 3 separate days of ‘Share The Advantage‘ service projects that allowed each sales group in the company to take a day to give back to the local community.

Read More.

Thursday, September 29, 2011


Remembering John Liederbach
John Liederbach
Southwestern | Dan Moore

It is with great sadness that we share with the Southwestern alumni family the passing away of John Liederbach on September 27.

John sold books 7 summers, breaking numerous company sales records in the process. He was proud of making President's Club in a single day with a then-record 504 units.   

Sunday, May 01, 2011


Southwestern: Student Entrepreneurs
Southwestern - Nashville, TN
Direct Selling News | Barbara Seale

Few college students view summers as the foundation for their future. But each year for about 3,000 ambitious young people, that’s exactly what it is.  They’re the young adults who spend their summers running their own businesses as they sell Southwestern’s educational learning system to families. 

Thursday, March 17, 2011


Japan Twin Disasters Relief

In the wake of the massive earthquake & tsunami that has crippled Japan, Southwestern has put together a donation campaign open to all Southwestern dealers, alumni, and employees through April 1, 2011 with a $5,000 match of the total donations.

Thursday, February 17, 2011


Four SW Alumni Join Forces to Launch a Club For Luxury 2nd Home Owners
Southwestern Company partners with 3RD HOME

Wade Shealy and Terry Weaver extend the Southwestern tradition of character-building and student development with two of the company’s most successful recent stars.

Wednesday, January 26, 2011


Southwestern Company Rocks at the 12th Annual "Freddies"
Lee McCroskey | Southwestern Advantage

Southwestern | Becky Sudman

Following a "Behind the Music" documentary,  Dr. Rock, aka Lee McCroskey, started off the 12th annual Southwestern "Freddies" with a farewell concert.  Those of you that sold in the 1990's were treated to Lee McCroskey's performances as Dr. Rock in Sales School. 

Tuesday, January 25, 2011


Summer 2010 Top Campus
University of Tartu | Southwestern Company 2010 Top Campus

The University of Tartu is named the #1 Southwestern campus worldwide at the Freddies awards banquet in Nashville, TN. 

Saturday, January 22, 2011


2010 Southwestern Student Excellence Award
Jill Poston | Southwestern Company Student Excellence Award Winner

Southwestern Company Blog | Trey Campbell

Jill Poston, daughter of SW alum Jim Poston, took home top honors at the 12th Annual J. Fred Landers Awards. This award recognizes an outstanding all-around student who excels at sales, recruiting and extracurricular and charitable activities. The winner also receives a $1,000 scholarship.

Sunday, December 19, 2010


Southwestern Company's Dan Moore on TODAY Show

Dan Moore | Southwestern Company President on Today Show

Southwestern Company Blog | Trey Campbell

Southwestern Company President, Dan Moore, appeared live on NBC’s TODAY Show on December 14 with Ann Curry outside 30 Rock.

View Video.


Friday, December 17, 2010


Jamaican students benefit from local donations

Southwestern Company interns donate extra t-shirts to a school in Jamaica.

WCF Courier | Emily Christensen

While on the Sizzler trip this past fall, Southwestern Company student managers Zach Riesberg and Stephanie Smith – both seniors at the University of Northern Iowa –  had a solution for an age-old question… what to do with left over t-shirts on campus? 

 Read More.



Monday, September 27, 2010


Landers Plaza Gets Sinage in Form of a "Swoosh"

Southwestern Company Blog | Henry Bedford

Those in Nashville have noticed new signage at Landers Plaza. They replace Southwestern/Great American Inc. with Southwestern, and The Southwestern Family of Companies, using the “swoosh” logo that Southwestern Company has become known for.   Read More.

Tuesday, July 20, 2010


Door-to-door salesmen defend themselves against false accusations

Matt Seitz selling Southwestern Company books in Missouri.

KY3 News | Cara Restelli

Southwestern dealer Matt Seitz carries the torch for the many reasons Southwestern Company is legit. 

Lately, Matt Seitz and his fellow door-to-door salesmen have been taking a lot of heat for their methods.  They're accused of asking too many personal questions and even misrepresenting themselves by saying they work for the nearest school district.   
Read More.

Thursday, June 17, 2010


Summer Job Scene Bleak For Adults, Teens Alike

Nate Vogel | News Channel 5 Video

News Channel 5 | Nicole Ferguson

The CBS affiliate in Nashville highlighted Southwestern Company as a bright spot in an otherwise bleak job scene. Check out the link and watch the full video.  Read More.

Friday, June 11, 2010


Southwestern Honored by National Trade Association

Henry Bedford accepts DSA's Century Award for Southwestern

Southwestern Company Blog | Trey Campbell

I had the opportunity to attend the Direct Selling Association’s 2010 Annual Meeting & 100th Anniversary Celebration in San Francisco this past week. At the banquet, the focus was on four companies that have contributed to the direct selling industry in positive ways for over a century.  Read More.

Tuesday, May 04, 2010


Southwestern responds to flood inquiries

War Memorial Plaza | Home of Southwestern Sales School

Southwestern Corporate Blog | Dan Moore

With the horrific flooding the Middle Tennessee area has experienced this past weekend, Southwestern Company has experienced an increase in concern from student dealers who will attend Sales school next week and their parents. Read More.

Thursday, April 29, 2010


Southwestern Wins 2 PR Awards

Southwestern Recruiting Displays

Southwestern Corporate Blog | Trey Campbell, APR

Last night, Southwestern was honored with two Awards of Merit by the Nashville chapter of the Public Relations Society of America (PRSA) which recognized the best public relations programs and projects in Middle Tennessee. Read More. 

Monday, February 22, 2010


Southwestern responds to crisis in Haiti
Heartbreak in Haiti | Southwestern CompanyAfter Southwestern's Great Recruiter's Seminar we sent out a call to SW dealers, alumni and employees to raise funds to help those affected by the Haitian earthquake.  

I am proud to announce that we received donations of $6,381.83.  With Southwestern's $5,000 match, that brings our Red Cross donation total to $11,381.83.  

Thank you to everyone who was able to help with this cause.  It reinforces the lesson many of us learned at Southwestern; you may be amazed at what you can accomplish if you just ask. 


Wednesday, February 10, 2010


The 142-Year-Old New Idea

Direct Selling News | Dan Moore

In the February 2010 Direct Selling News “Top Desk” column, Southwestern Company President, Dan Moore, addresses a new idea with very old roots.

In November of this year, I was listening to an interview on National Public Radio’s All Things Considered program. The interview was with Charles Handy, founder of the London Business School and a management consultant whose work has inspired me for some time.

Read More. 

Monday, February 01, 2010


Southwestern's 2009 Top 25 Campuses


Each year Southwestern acknowledges the Top 25 campuses in the world by total money that students earned for each campus.  The schools on this list represent the hard work and dedication of the students who attend these colleges and universities. 

2009 Top Honors went to the University of Tartu with a combined student profit of $1,069.495.

Click here to see where your campus ranked.

Wednesday, January 20, 2010


Help for Haiti

At GRS, we announced a donation campaign to help the millions of people affected by the Haitian earthquake.

After many inquiries, we have extended the campaign to all Southwestern dealers, alumni, and employees through January 29, 2010.  Donations will be sent through the Red Cross and Southwestern will match the donation total up to $5,000. Click to Donate 

Friday, September 04, 2009


Estonian students ‘work hard’ away from home

Estonian Southwestern dealers working in Illinois 

Morton Times-News | Nick Stroman

The sight of a dozen college students running around in the streets of Morton last Sunday morning searching for clues might have been alarming for some residents. Wal-Mart, the Mueller Drive driving range and various homes throughout the village were stops on the route for the “Amazing Estonian Race.”  It was a way to celebrate a day off and relax for the students who are in Illinois as part of the Southwestern Co. Read More.

Thursday, September 03, 2009


SW/GA Knocks Out Hunger - United Way Day of Action

Southwestern United Way Volunteers | Shayne Merrick, Tabitha Taylor, Joe Mosley, Ryan Davis, Becky Sudman, Melanie Howell & Trey Campbell

Southwestern Corporate Blog | Trey Campbell, APR

In the spirit of Southwestern’s door-to-door roots, seven fearless volunteers tackled neighborhood food collecting in an effort to support United Way of Metropolitan Nashville’s latest Day of Action to help the local hungry in the Nashville area.  Read More.

Monday, August 10, 2009


College students use positive 'ritual' for sales job luck

From left, Tran, Dorbandt, Duniphan, Tullius and Zigler make a toast during their daily breakfast and sales meeting at the Hi-Neighbor Restaurant in Strasburg. The group starts its six-day work week with a 6 a.m. meeting. Rich Cooley/Daily

Northern Virginia Daily | Elizabeth Wilkerson

Southwestern Company student dealers have always founds ways to motivate themselves and have fun.  Handed down by student managers, “Executive Exercises,” have long been a favorite motivation method of choice.   For decades, local patrons of mom-and-pop diners have looked on in shock or amazement, but always with a smile.  Read More. 

Friday, July 31, 2009


Who has a hairy nose? 


Oh My Stinkin' Heck | Heather L. Sanders

A truly great post about Southwestern's incredible products and the wonderful students that sell them.  As one of Time Magazine's Top 25 Blogs, it has over 100 comments from SW alumni, SW customers, and a few people that might be a bit nicer to the bookperson next year.  Read More.

Friday, July 10, 2009


U.S. Companies That Hire The Most Interns | Joyce Lee

Southwestern Company is profiled on regarding the #2 ranking in "an extensive survey of businesses that use interns" compiled by  Be sure to view the Top 10 Slideshow to see the profile on Southwestern. 


Read More.

Friday, July 03, 2009


Celebrating Service & Freedom

Happy Fourth of July!  In honor of those who have helped secure our independence, check out this this 3 minute inspirational movie titled Great Quotes from Great Leaders.  View Video.

Tuesday, June 30, 2009


Southwestern Receives National Award for Consumer Blog


Southwestern Company was honored with a national ACE Award at the National Association of Consumer Agency Administrator’s (NACAA) 34th Annual Conference on June 29 in Madison, Wisconsin. The recognition was for Southwestern’s consumer awareness blog,  Read More.

Wednesday, June 17, 2009


Door-to-door sales not all a scam

Benjamin Graybeal and Scott Bradeen display the type of education materials they sell door-to-door every week to raise money for their education. | Photo by Robert C. Reed

Hickory Daily Record | Richard Gould 

Previously, releases from the Better Business Bureau and the Cawtaba County School District warned of door-to-door scams by citing "deceptive door-to-door magazine, educational book sales crews are hitting the pavement and looking to earn a quick buck this summer."  Setting the record straight, the students talk about their experience and how their businesses are far from deceptive and "not a scam at all."  Read More.

Wednesday, June 03, 2009


Southwestern to be mentioned on Today Show on Thurs., June 4th

Today Show


The Southwestern Company will be recognized in a segment on NBC's TODAY Show tomorrow, Thursday June 4th for a donation to organizations that help military families.  Read More

Thursday, May 28, 2009


Students Are Self-Employed With Southwestern Company

WSMV - NBC Channel 4 - "Better Nashville" | Jennifer Herron

Southwestern was a featured segment May 12th on "Better Nashville."  Reporter Jennifer Herron interviews Southwestern President, Dan Moore, as well as student dealers, at Southwestern's Sales School at the War Memorial in downtown Nashville.  View the Video

Thursday, April 23, 2009


Southwestern Wins Big at Parthenon Awards

More honors for Southwestern Company as we were recognized at the Public Relations Society of America – Nashville Chapter’s 23rd Annual Parthenon Awards in several categories. 

Southwestern cleaned house with the top award in the following two categories:  1. New Media – Websites     2. New Media – Blogs  Read More.

Wednesday, March 11, 2009


Retrospective - Southwestern Company and Famous Alumni

Southwestern alumni in the Tennessean

The Tennessean 

A slideshow of photos of the Southwestern Company and several of the more famous alumni who have worked in the summer program.   Also included in the slideshow are various photos of Southwestern headquarters on Atrium Way in Nashville and student dealers in training at "Sales School."  View Slideshow.

Friday, February 27, 2009


Dortch Oldham 1919-2009

Dortch Oldham at SW Reunion in 2005

On Thursday morning, February 26, 2009, one of the greatest pillars in the history of Southwestern, Dortch Oldham, passed away. He was 89 years old.  Dortch grew up on a farm north of Nashville, and heard about selling books from a friend. As he said in an interview here several years ago, "He told me you could make as much as $200. That was during the Depression, and I was on the farm - that was real money to me." Read More.  

Wednesday, February 04, 2009


Matt Ross - Southwestern's 2008 Excellence Award Winner

Matt Ross

Matt Ross, District Sales Manager, has been recognized as the Southwestern Company’s Excellence Award Winner for 2008.  This prestigious company award promotes stiff competition between Southwestern sales managers and leaders from all over the world. The award serves as the “best of the best,” as it ranks five key markers of business success.  Read More.

Sunday, January 25, 2009


Be Our Guest

Southwestern Alumni Landlord Contest Winners

Cherokeean Herald

Tim and Nancy Timmons of Rusk know what its like to be the hospitable host, but roles were reversed when they found themselves being hosted by the Southwestern Company and its Chairman and CEO, Henry Bedford, in Nashville, Tenn.  Read More

Tuesday, November 18, 2008


Great news… Southwestern Blogs Are Live!


It is with great pleasure Southwestern Company announces three new blogs!  They are live and ready for you to take a look at, link to and post comments.  Read More 

Wednesday, November 05, 2008


Southwestern Company Flickr Group  Join the Southwestern Company group on flickr.  Share your memories of the bookfield by tagging your flickr photos with southwesterncompany.  Check it out at: http:

Read More.

Friday, October 17, 2008


Charlie Tremendous Jones' Triumphant Homegoing

Charlie Tremendous Jones

A message from Charlie's Family 

Thank you for your continuous prayers and outpouring of love. They have been a constant source of encouragement and blessings to our family and business during this time.  At 4 pm, October 16, 2008, Charles Edward "Tremendous" Jones triumphantly entered the gates of Heaven.  Read More.

Tuesday, August 26, 2008


Happy 89th Birthday Dortch!

Dortch Oldham

On the occasion of his 89th birthday, The Southwestern company honors Dortch Oldham.  Since 1935, when he began selling Southwestern Bibles door-to-door, to the present day, Dortch Oldham has been a remarkable influence on thoussands of Southwestern employees and hundreds of thousands of students who spent their summer selling Southwestern products.  Read More

Tuesday, August 19, 2008


Charlie "Tremendous!" Jones

Dan Moore | Southwestern President

Virtually every one of us could complete this phrase: "You will be the same five years from now as you are today, except for two things: ___________ and ___________." The person who wrote that statement is Charlie E. "Tremendous!" Jones.  Read More

Friday, July 25, 2008


Charlie Tremendous Jones Continues to Inspire

Charlie Tremendous Jones Video

ABC 27 WHTM | Dennis Owens 

Charlie Tremendous Jones is battling cancer in the same way he has lived the past 81 years.  The motivational speaker has counseled some of the biggest names in politics, religion, and sports since 1950, in addition to thousands of Southwestern Company salesmen.  Read More.

Friday, July 11, 2008


Students make thousands selling door-to-door

University of Richmond - The Collegian

Univ. of Richmond - The Collegian | Aly McArdle

Luke Filipos doesn't have your average summer job.  He is involved with direct sales through Southwestern where he and his fellow employees went door-to-door selling educational books. Univ. of Richmond has a direct connection as 1941 graduate Dortch Oldham joined SW in 1935, and then became president.  Read More.

Tuesday, July 01, 2008


Estonian college student sells books in Sisters

Fred Murumaa is pounding the pavement in Sisters. | Photo by Jim Cornelius

Nugget Newspaper | Jim Cornelius

Fred Murumaa has always been an adventurous sort.  So, when a fellow student approached him at the University of Tartu - in the Baltic nation of Estonia - with a proposition to spend a summer working with a company selling sophisticated school workbooks in the United States, he jumped at the chance.  Read More. 

Thursday, June 26, 2008


Student sales are legit, says firm

Herald-Citizen | Cookville, TN

Herald-Citizen | Mary Jo Denton

The Southwestern Company reassures Putnam County, TN residents that the 3 door-to-door salespeople are college students who are running their own business to offset their educational expenses. Read More. 

Wednesday, June 18, 2008


Job market works against teens

News & Observer

The News & Observer | Tim Simmons  

The difficult job market this summer for teens is explored.  Matt Ross and Jenn Jones talk about how Southwestern brings opportunity to students to beat the current job market.  Read More.

Saturday, June 14, 2008


Southwestern Company Dealer Interviewed by WBIR Knoxville (NBC Affiliate)

WBIR-Knoxville, TN | Kay Watson

Knoxville TN NBC affiliate, WBIR, talks to Scott Steffen a Southwestern Company student salesman.  Check out this video where one of Scott's customers clears up a misunderstanding about Scott's sales techniques.  Read More. 

Friday, June 06, 2008


CEOs value lessons from teen jobs

USA Today

USA TODAY | Del Jones 

The impact of CEO's first jobs is exlpored.  Southwestern alumnus Joe Herring talks about selling books door-to-door with Southwestern in college.  Joe is currently the CEO at Covance.  Read More.

Tuesday, June 03, 2008


Door to Door Safety Video


WSMV Channel 4 Nashville  

Check out this video featuring Dan Moore, Southwestern Company President, presenting safety tips for dealing with door-to-door salespeople.  View Video. 

Summertime Safety Advice

Centre Daily Times | State College, PA

Centre Daily Times

Summertime Safety Advice:  stay cool, wear protective clothing, recognize legitimate door-to-door sales people.  Read More.

Monday, June 02, 2008


New Southwestern Success Coin

Southwestern Company Success Coin 

As the Southwestern dealers hit the bookfield this summer, they will have the opportunity to earn a renovated Success Coin.  Read More.

Sunday, June 01, 2008


Southwestern Company Builds Character

Venture Magazine

Venture Magazine | Libby John

For 140 years, Southwestern Company has helped cash-strapped college students build character and gain life skills.  The biggest concern most college students have is paying off their debt, which usually includes college loans, credit cards and car payments.  Read More.

Monday, May 12, 2008


Thank You 2007 Alumni Host Families


Every Southwestern bookperson knows how invaluable it is to come home to a great host family every night on the bookfield.  We greatly appreciate the generosity of all alumni who opened their homes and lives to Southwestern dealers this past summer.  Read More. 


Friday, May 09, 2008


Great American Becomes Nation's 2nd Largest Fundraising Company


Great American Opportunities, Inc. has acquired substantially all assets of Kathryn Beich, Inc., one of the best known youth fundraising companies in America.  Read More 

Wednesday, March 05, 2008


The Federal Trade Commission's National Consumer Protection Week!

In a joint promotion with the National Consumer League (NCL) and the Direct Selling Educational Foundation (DSEF), Southwestern is proud to announce this week as National Consumer Protection Week - focusing on financial literacy.  Read More. 

Friday, February 15, 2008


Executive Announcements

Jerry Heffel 

Direct Selling News

A company with widespread reputation of breeding future leaders and weathering changes throughout its 153 years, The Southwestern Company is experiencing a change in longtime leadership.  Read More.

Going Green: Direct Sellers Embrace the Environment


Direct Selling News | Barbara Seale

Kermit counsels that it's not easy being green.  But direct sellers have learned that many green measures aren't so hard, either.  They're taking a wide variety of steps to be more environmentally friendly.  Read More. 

Friday, February 01, 2008


Summer 2007 Top Southwestern Campuses


University of Tartu, Estonia Reigns as Southwestern's 2008 #1 Campus Worldwide.  Read More. 


Tuesday, January 15, 2008


Southwestern - A Change in Leadership

Dan Moore

For a company with a widespread reputation of breeding future leaders and weathering changes throughout its 153 years, The Southwestern Company is experiencing a change in long-time leadership.

President, Jerry Heffel has announced his retirement, handing the reigns and appointment to the executive office to Dan Moore.  Read More.

Wednesday, November 21, 2007


Southwestern Records Broken!

Theo Davies 

Huge news from the Southwestern Company.  This summer, Theo Davies broke the previous records for "Most Units sold by an International Dealer" and the "Most Units Sold in a Day."  Read More.

Tuesday, August 21, 2007


The School of Hard Knocking


Pickens County Progress | Daniel Cumming 

College students learn and earn by door-to-door book sales. A day in the life of today's  Southwestern bookman.  Sam Ross is chronicled as he puts in his 30 demos in Pickens County, Georgia.  Read More.

Tuesday, July 31, 2007


Tom McDow announces his retirement from Great American.

Tom McDow 

Over the past several years, a frequent question asked of me has been, “Tom, when are you going to retire?” During the past six months and actually the last several years, I have given much thought to that question and ... Read More.

Thursday, July 05, 2007



Jerry Heffel

After leading Southwestern through more than three decades of its rich history, Jerry Heffel will be retiring as President of the company.  Jerry, as well as Vice Presidents of Sales Fred Prevost and Roy Loftin will pass the reins to the next generation of leaders.  Read More. 

Wednesday, July 04, 2007


Student keeps door-to-door sales alive

Shayan Shakiba at the door

Houston Chronicle | Allan Turner 

It's an awesome day. Shayan Shakiba's '96 Mazda, desperately in need of a front-end alignment, judders down the two-lane at 70 mph. Shakiba's left hand is welded to the wheel, but his eyes, filled with a shrewd intelligence that belies his 23 years, are glued to the notebook on his lap.  Shakiba is a door-to-door salesman.  Read More.

Southwestern to replace 3 executives

Southwestern Company Atrium | Janell Ross  

By year's end, three senior-level executives at Southwestern Co., one of Nashville's oldest companies, will leave their posts to make way for middle-level sales managers who will lead the company's student sales team with fewer layers of corporate oversight. Read More.

Monday, June 25, 2007


Glenn Jackson (1936-2007)- The Loss of a Great Sales Manager & Friend

Glenn Jackson 

On Thursday, June  21, former Southwestern Sales Manager, Glenn Jackson succumbed to a sudden heart attack.  His first summer selling books was 1960 when, as the top first year salesperson, he broke the then existing company record for a first year salesperson.  Read More.

Wednesday, June 20, 2007


Industry with Heart: Building Character and Communities


Direct Selling News | Judith Dror 

Feature story on the partnership between Southwestern and African Leadership.  See how Southwestern alumni Larry Warren, Eddy Messick and Barrett Ward are helping others make an impact through African Leadership.  Read More. 

Monday, February 19, 2007


Celebrating Creig Soeder - Happy Retirement!

Creig Soeder

The purpose of this article is to recognize –and to thank -- Creig Soeder for a career full of achievement, contribution, spirit, humor, work, and results in moving our company closer to its mission of being the best organization in the world at helping young people develop the skills, and the character, they need to achieve their goals in life. Creig is retiring after 35 years with Southwestern.  Read More.


Thursday, February 01, 2007


Academic Forum: Leading and Manging in the Millennial Generation

Direct Selling News | January 2007

Direct Selling News | January 2007

In this month's Academic Forum, Jerry Heffel, President of The Southwestern Company, joins Professors Larry Chonko and Buddy LaForge to talk about the specific challenges of managing today's youth.  Read More.

Monday, October 09, 2006


Building Character for 150 Years

Direct Selling News | Southwestern Company

Direct Selling News | By Barbara Seale 

In a point-and-click world, one company has thrived for more than 150 years by selling not just person-to-person but door-to-door.  The Southwestern Company is unique for many reasons beyond its age. Its multi-level salesforce is composed of college kids who run their own businesses, selling books in the summer and recruiting other students during the rest of the year.  Read More. 

Sunday, October 08, 2006


Building People, The Foundation for Success

Henry Bedford | Southwestern/Great American CEO 

 Direct Selling News | Top Desk with Henry Bedford

Southwestern CEO Henry Bedford began selling books with Southwestern during his junior year of college, and has climbed the company ladder to become CEO.  A strong believer in Southwestern's sales practices and principles, Bedford enjoys being part of a team effort that has been "Building Character In Young People Since 1868."  Read More 

Tuesday, September 12, 2006


Door to Door

The Weekly Standard

The Weekly Standard | By Terry Eastland

Around the first of September I tend to have memories of my days selling books door to door during my college summers. I worked in what was called the Bible division, because the lead book was a family Bible.  Read More.

Thursday, August 31, 2006


Southwestern Loses a Great Former Sales Manager & Friend

Jerry Kinzer 

A note from Jerry Heffel

It is with much sadness that I inform you of the recent passing of a very close friend and former coworker, Jerry Kinzer.  Read More.

Monday, August 21, 2006


Tradition goes door-to-door

Michael Johnson explains how to use educational books that Monica Cox purchased for her son, Griffin, a freshman at Austin High School. Johnson, a 21-year-old Arizona State University student, is one of three sales representatives for Southwestern Co. working the Decatur area. | DAILY Photo by John Godbey 

The Decatur Daily News | By Paul Huggins 

"Spurning the idea that today's market is best reached via the Internet, Southwestern sellers hold firmly to the old-fashioned door-to-door approach."  Three Southwestern dealers provide insight into what they've learned selling books and why it is worth it.  Read More.

Thursday, July 20, 2006


College students learn from job of hard knocks

USA Today

USA Today | By Kathy Chu 

"On this June day, Fogerty finishes her sales calls at 9:54 pm, nearly 14 hours after she began...She manages to end the day the way it started: with a sale.  Maybe it's her persuasive sales pitch.  Her persistence.  Or maybe it's the infectious smile of a hard-working college student."  Read More.

Friday, June 02, 2006


Southwestern and Ralph Mosely win big at NBJ Best in Business Awards

2006 Best in Business Awards 

Southwestern/Great American, Inc., parent company of The Southwestern Company, was recognized by the Nashville Business Journal (NBJ) at the 19th Annual Best in Business Awards on May 17 as the 2006 winner in the largest business category, 101 to 500 employees.  Read More.

Wednesday, May 17, 2006


Southwestern's Family Bible Library Receives Great Review

Southwestern's Family Bible Library 

Many of you know about Southwestern's Family Bible Library and what a treasure and blessing it has been to countless families across the country for two generations!  Rebecca Hagelin, best selling author, recently reviewed the updated Family Bible Library.  Read More. 

Thursday, May 11, 2006


UK Southwestern Alumni Reunion Ball

Hilton at London Paddington


This year’s UK Southwestern Alumni Reunion Ball is to be held in the Great Western Suite of the Hilton at London Paddington (right beside the train station) on Saturday 22nd July 2006.  Read More.

Wednesday, May 10, 2006


The Leonard Family - Southwestern Host Family Superstars

Jim & Bonnie Leonard circa 1960's 

Chances are if you sold books in Arizona in the last seventeen years you have experienced the generosity of the Leonard family.  Jim & Bonnie's adventure with Southwestern started 40 years ago, 1965 when Jim was recruited to sell books.  Read More.

Monday, May 08, 2006


Southern Hemisphere Summer is a Success

Southwestern Southern Hemisphere Countries 

Southern Hemisphere Southwestern Summer Sales Effort a Success! 
Read More. 

Friday, January 13, 2006


Ralph Mosley's Retirement Party

Ralph Mosley 

Ralph's Mosely retires after 25 years as the Chairman and CEO of Southwestern/Great America.  Check out Ralph's farewell letter and view photos from his celebration.  Read More.

Monday, December 05, 2005


Southwestern's Newest Book Division

Family Resources 

The Bible Division Returns.  Read More. 

Thursday, October 13, 2005


Southwestern/Great American Update


So, has Southwestern/Great American changed since I sold books?  Read More. 

Thursday, September 29, 2005


First Ever Southwestern National Alumni Reunion

Southwestern Company 150th Year Seal

What an incredible event.  Over 700 Southwestern alumni from eight decades of selling traveled to Southwestern's 150th Year Celebration, July 15-16.
Read More.

Monday, September 26, 2005


Southwestern 150th Reunion Photos

Southwestern Leaders at 150th Reunion: Dick Henderson, Ralph Mosley, Spencer Hays, Dortch Oldham & Jerry Heffel 

Check out the Photos from Southwestern's 150th Reunion held in July 2005.  Over 700 alumni gathered to celebrate Southwestern’s 150th Anniversary. 
Read More. 

Monday, December 01, 1997


An American Original

Spencer Hays | An American original

Forbes | William P Barrett

Four decades of direct selling have given him control of more tha a dozen private companies with total revenues of $600 million and a personal fortune of maybe $400 million.  What makes them so successful is Spencer Hays keen people sense. He knows how to motivate salespeople and teach them to reach out to the customers. A business is a reflection of the skills and attitude of the people in the business, says the bushy-eyebrowed Hays. You cant build a business -- you build people. People build a business.  Read More. 

Thursday, September 01, 1994


School was never like this.


Sales & Marketing Management | Ginger Trumfio 

Crazy. Unpredictable. Intense. Five days of nonstop information, pure energy, and near-lethal doses of motivation. The Southwestern Company has turned training upside down and called it Sales School And there's no place else like it.  Read More.

Monday, July 25, 1994



Curtis Rogers | Southwestern Company

Fortune | Jaclyn Fierman

The 140-year-old Southwestern Company, America's oldest extant door-to-door sales company, is another master of sales motivation. Its Nashville boot camp turns its young sales trainees, mostly college kids on summer vacation, into some of the most dogged salespeople in the country.  The company's working alumni have carried their skills to places like IBM, Xerox, Procter & Gamble, and Wall Street and in many cases are leading the sales revolution going on today.  Read More.